How to Create Marketing Content and Promote Your Business

How do you create marketing content for your business?

This blog is everything you need to know about content creation, from soup to nuts, starting with planning your content to getting it out there.

How to Create Content Marketing Strategy

The first step to create marketing content is to come up with a list. I have a client that had some great ideas for content, but was not feeling confident about how to get it out there. So I helped her come up with a list of marketing content ideas. This helped her feel a little more confident about what she wanted to share.

After you have your list, do a Google search of each topic. When I did this with my client, we saw what other people were sharing about that content to see if it was a topic that might be worth pursuing. This is a great step to see if people are searching for a particular topic.

The next thing I did for my client was help her come up with titles for the content she wanted to create. A title should be something that gets people to want to click on a link during a Google search of your topic. I have a tool that I really like to use called CoSchedule Headline Analyzer. This tool can help you modify the title so that it’s something that really will draw people in and they’ll want to click on it.

Manage Your Time When Creating Content

My client ended up spending too much time analyzing the headline, however, and that’s something to be mindful of for yourself and your business. Plan the amount of time that you want to spend on each of the activities I outline in this blog so that you don’t spend too long in one area and end up getting stuck on it. If you’re finding that a tool is making you feel stuck, then it’s not a tool for you.

It’s also good to sit down with a calendar and think about what’s coming up in the next couple of months that you might want to be talking about. For example, if you coach women on living a better life, let’s say, and it’s just before back to school time, you might not want to be putting out brand new content then when a lot of women won’t be online to search it. Or if your market is in the US, you might not want to put things out during, say, Labor Day weekend when a lot of people are away.

After you’ve made a list of ideas and come up with a few headlines like my client did, you want to think about your content pillars. What are you about as a brand? What do you like to share with people? Also, what are some fun things you can add into the schedule to mix things up and not always hit the pain points of your ideal customer?

How to Create Marketing Content

I recommend starting with a longer form piece of content, such as a blog or a podcast. And from there, creating marketing content for your social media to help promote that piece of long form content. So many clients I work with end up writing the most amazing Instagram captions and Facebook posts that should really be more permanent products on their website.

The purpose of social media is to help drive traffic to your website to engage with your clients as well as grow leads for your business. So choose from your content the best portions that help do that. You can pull some video content and create a reel, pull some quotes from the video to create a few static images or a carousel post to help share information. You can even share the entire video on social media. These are all things that will be helpful for you to post and gain an audience for you to later retarget them in ads.

After you’ve made a list of ideas and come up with a few headlines like my client did, you want to think about your content pillars. What are you about as a brand? What do you like to share with people? Also, what are some fun things you can add into the schedule to mix things up and not always hit the pain points of your ideal customer?